Allow us to rename shipping services, so it's easier for users to recognise what service is for what. For example, I have the following services I use regularly;

Tracked 24
Royal Mail Tracked 24 LBT

Now I know it's a Royal Mail service, so it's not necessary to say that... LBT, unbeknownst to me until recently, means it's a letterbox item - ie, large letter. I would love to be able to rename them to;

Tracked 24 - Parcels
Tracked 24 - Large Letters

You can add aliases (make sure you don't use spaces....) although this is only for use when you're importing via CSV / API etc.