Link to the https://parcel.royalmail.com/page direct from clicking the 'Buy Online' button on the Price Finder Page
Link to the https://parcel.royalmail.com/ page direct from clicking the 'Buy Online' button on the Price Finder Page, so you have the option of Send Item (for casual user) OR Log in/Register (for regular/small business user that option is clearly aimed at). And either way, transfer the details of the selected service from Price Finder....like it used to before it was changed/complicated. Pretty obvious users dont want to have to re-select the service again!
Currently Price Finder 'Buy Online' goes ONLY to the 'Click & Drop' Sign In/Register page - No option at all to open the 'Send an Item Page' at all. Not remotely what a casual user wants - currently only choice is to log in or register and log in, and then you get a different 'click and drop' page thats highly confusing and unclear with no Help pop ups, and clearly aimed at regular business users, not ad-hoc users who would be those using the Price Finder page in the first place.
Doesnt help that the https://parcel.royalmail.com/ page with the option to either Send Item OR log in/register seems a hidden page.
Its not remotely logical, mapped correctly or what casual sender need.